Predictably Irrational: The Hidden Forces That Shape Our Decisions Audiobook

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by Dan Ariely
Why do our headaches persist after having a one-cent aspirin but disappear when we get a fifty-cent aspirin? Why does recalling the 10 Commandments decrease our tendency to lie, even when we could not possibly be caught? Why do we splurge on a lavish meal but reduce coupon codes to save 25 cents on a can of soup? Why do we go again for second helpings at the unlimited buffet, even when our stomachs are previously entire? And how did we at any time begin investing $ 4.15 on a cup of coffee when, just a number of years back, we utilized to pay much less than a greenback?When it comes to making choices in our lives, we think we are in manage. We feel we are generating intelligent, rational selections. But are we? In a series of illuminating, usually surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in basically rational methods. Mixing each day knowledge with groundbreaking analysis, Ariely clarifies how expectations, feelings, social norms, and other invisible, seemingly illogical forc…

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