Seth Godin is one of the hottest authors of books on marketing today. He understands that the Internet has changed the way that humans communicate with each other and that this has changed the game for marketing and advertising.
Godin was involved in the online world early on. He pioneered online marketing with Yoyodyne. This website featured contests, games and scavenger hunts to market its sponsor’s products to visitors of the site. With his online marketing background, it is only natural for Godin’s books to be available in digital audiobook format at Audible.com.
Godin’s new online marketing perspective is introduced in his book, The Purple Cow. Here Godin suggests people find traditional advertising boring and tune it out. They are only going to pay attention to something truly remarkable: something like a purple cow. In this age of the Internet, marketers are going to have to strive to stand out or they will remain invisible. At Audible.com, listeners gave this book four stars out of five in the areas of overall quality, performance and story. This book is a must-listen for those who are trying to find their way in marketing on the Internet.
Another Godin audiobook available at Audible.com is The Dip. In this book, Godin explores the idea of quitting. He argues that winners know when to quit and escape from a project that is a dead end. However, winners also know which projects are worth sticking with when a temporary setback is reached. It is this ability that separates winners from losers according to Godin. Audible.com listeners gave this book over four starts in the categories of overall quality, performance and story.
Godin’s All Marketers Are Liars is a lesson in authentic storytelling. His claim is that all marketers try to weave a story about their product that makes sense in the life of the customer. However, if this story goes too far with its promises, then it will turn people off to the product. This audiobook is also available at Audible.com
Linchpin is anther Godin audiobook featured on Audible.com. In this book, Godin exhorts us to be leaders in our organizations. He believes that we should all try to make ourselves indispensable by becoming so essential to the organization that we are a part of that it would not function without us. We should all strive to be linchpins that hold the entire organization together. Audible.com users rated Linchpin four stars out of five in the areas of overall quality, performance and story.
Audible.com is the Internet’s leading provider of digital audiobooks featuring more than 100,000 titles available for download, including books, magazines, radio shows, podcasts, stand-up comedy, and speeches. Listeners can download audiobooks to their iPod, iPhone, Android, Windows Phone, BlackBerry, Kindle, and 500 other devices. With Audible’s new apps for iPhone™, Android™, Windows Phone, and Kindle Fire listeners can browse and download audiobooks wirelessly directly on their mobile device.
Now you can join Audible.com for Just $7.49 and receive a credit good toward any of the audiobooks mentioned in this article or another audiobook of your choice. This introductory rate of $7.49/month is available for the first three months of your membership and then you can choose to continue at $14.95 per month. In addition, your subscription includes the following member benefits:
- Get 1 audiobook each month
- Save 30% on all audio every day
- Receive advance notice of exclusive sales and promotions
- Enjoy a complimentary weekday audio subscription to the New York Times or The Wall Street Journal